Mitasys × Blue Star India · AI Visibility

Brand Radar: June 2026

Blue Star AI visibility for June 2026: Keyword 57% SoV (#2 / 7); Prompt 77% SoV (#3 / 7).

India · data window 2026-06-01 to 2026-06-06 · source: Ahrefs Brand Radar

At a glance

Where Blue Star India stands in AI answers

AI Overviews SoV

94.1%

Blue Star · #1 of 7

AI Mode SoV

36.8%

Blue Star · #3 of 7 · leader Daikin

ChatGPT + Gemini SoV

77.0%

#3 / 7 · +39.2pp vs last month

Total AI mentions

91

18 keywords + 73 prompts

What this means

AI Overviews: Blue Star leads at 94.1% SoV, ahead of LG (71.3%).

How to read this

What the KPIs mean and how we move them

Unlike a Google ranking (one ladder to #1), AI visibility is a coverage and ownership game across the tracked set.

AI Share of Voice

The scoreboard: the share of AI answers Blue Star appears in versus tracked competitors. The goal is to lead the set and grow month over month, not to hit 100% (brands are scored independently, so they don't sum to 100%).

Mentions (coverage)

Being named in the answer. Grow this by winning the prompts and keywords where a competitor appears but we don't yet (the Competitor Gaps list). Turning a No into a Yes is the equivalent of climbing the rankings.

Citations (ownership)

Having a Blue Star page used as the cited source. This is the most controllable lever: turn Citation Gaps (mentioned but not cited) into citations by publishing or strengthening the content the AI pulls from.

Growing the program

For a fixed set, mentions have a ceiling, so we also widen coverage over time by adding new high-value prompts and keywords. Each month is a snapshot, so newly added items start fresh.

Keyword visibility · AI Overviews + AI Mode · ranking keywords

Google AI Overviews & AI Mode

Blue Star ranks #2 of 7 at 56.7% combined SoV; leader is Daikin at 66.3%.

Share of voice

Brand Combined AI OverviewsAI Mode MoM
Daikin 66.3% 57.9%70.8% n/a
Blue Star 56.7% 94.1%36.8% n/a
Hitachi 43.6% 63.8%32.8% n/a
Carrier 43.4% 15.8%58.1% n/a
Mitsubishi 37.9% 54.1%29.2% n/a
LG 25.1% 71.3%0.4% n/a
Bosch 0.0% 0.0%0.0% n/a
AI Overviews AI Overview shown 18/20 Mentioned 15/20 Cited 14/20
AI Mode Mentioned 7/20 Cited 8/20

Competitor gaps: 12 keyword and surface pairs where a rival appears but Blue Star India doesn't

KeywordSurfaceCompetitors present
vrf systemsAI ModeDaikin, LG, Carrier, Hitachi, Mitsubishi
vrf air conditioning systemAI OverviewsDaikin, LG, Hitachi, Mitsubishi
vrf air conditioning systemAI ModeDaikin, LG, Carrier, Hitachi, Mitsubishi
scroll chillerAI OverviewsLG
packaged air conditionerAI OverviewsHitachi
ducted split acAI ModeDaikin
central air conditioning systemAI ModeCarrier
central air conditioningAI ModeDaikin, Carrier
central air conditionerAI ModeDaikin
best vrf air conditioner in indiaAI ModeDaikin, Mitsubishi
best vrf ac in indiaAI ModeDaikin, Mitsubishi
Best VRF systemsAI ModeDaikin, Mitsubishi

Citation gaps: 3 where Blue Star India is mentioned but its own page isn't the cited source

KeywordSurfaceMentionCitation
central air conditioner AI Overviews Yes No
best vrf system in india AI Mode Yes No
Best VRF dealer in Mumbai AI Mode Yes No

Top cited pages

20 most-cited pages this month; 19 appear in responses that mention Blue Star. The other 1 are outreach targets.

Prompt visibility · Gemini + ChatGPT · conversational prompts

ChatGPT & Gemini

Blue Star ranks #3 of 7 at 77.0% combined SoV; leader is Daikin at 80.0%.

Share of voice

Brand Combined GeminiChatGPT MoM
Daikin 80.0% 60.8%81.0% +29.8
Carrier 79.4% 22.8%82.4% +71.8
Blue Star 77.0% 46.3%78.6% +39.2
LG 20.4% 78.4%17.3% -47.5
Mitsubishi 7.2% 58.5%4.4% n/a
Hitachi 1.8% 25.8%0.5% -30.2
Bosch 0.0% 0.0%0.0% -0.1
Gemini Mentioned 37/125 Cited 20/125
ChatGPT Mentioned 36/125 Cited 14/125

Competitor gaps: 14 prompt and surface pairs where a rival appears but Blue Star India doesn't

PromptSurfaceCompetitors present
Which is more efficient VRF or central AC?ChatGPTDaikin, LG, Mitsubishi
When should I use a chiller instead of split AC?ChatGPTCarrier
What is the difference between air-cooled and water-cooled chillers?ChatGPTLG
What is the difference between VRF and VRV systems?GeminiDaikin, LG, Carrier, Mitsubishi
What is the difference between VRF and VRV systems?ChatGPTDaikin, LG, Mitsubishi
What is the cost of a VRF system in India?GeminiHitachi, Mitsubishi
What does a chiller do in a commercial building?ChatGPTLG
Should I choose a chiller or VRF system for my building?GeminiLG
Is VRF worth the investment for offices?GeminiLG
How is a VRF system installed?GeminiDaikin, LG, Mitsubishi
How do chillers maintain temperature in large buildings?ChatGPTLG
Which VRF manufacturer in India has been around the longest and has the best track record?ChatGPTDaikin, Carrier, Mitsubishi

... and 2 more in the full Excel workbook.

Citation gaps: 41 where Blue Star India is mentioned but its own page isn't the cited source

PromptSurfaceMentionCitation
What is the installation cost of VRF systems? ChatGPT Yes No
What is the cost of installing a chiller system in India? ChatGPT Yes No
What is the cost of a VRF system in India? ChatGPT Yes No
Which VRF systems in India are reliable enough for 24/7 hospital operation? ChatGPT Yes No
Which VRF systems handle unreliable power supply common in tier-2 and tier-3 Indian cities? Gemini Yes No
Which VRF system should I buy in India in 2026? Gemini Yes No
Which VRF system should I buy in India in 2026? ChatGPT Yes No
Which VRF system gives the best value for money in India? ChatGPT Yes No
Which VRF manufacturer in India has been around the longest and has the best track record? Gemini Yes No
Which VRF dealers handle hotel HVAC projects in Mumbai? Gemini Yes No
Which VRF dealers handle hotel HVAC projects in Mumbai? ChatGPT Yes No
Which VRF brands in India use eco-friendly refrigerants suitable for healthcare buildings? Gemini Yes No

... and 29 more in the full Excel workbook.

Top cited pages

20 most-cited pages this month; 14 appear in responses that mention Blue Star. The other 6 are outreach targets.

Methodology & glossary

How this report is built

MentionThe brand is named in the AI-generated answer for a prompt or keyword.
CitationA Blue Star web page is shown as a cited source or link in the AI answer.
AI Share of Voice (SoV)Estimated share of AI answers in which a brand appears, relative to the tracked brand set. Values are independent per brand and need not sum to 100%.
Competitor-gapA prompt or keyword and surface where a competitor appears but Blue Star does not. A priority visibility target.
Citation-gapA prompt or keyword and surface where Blue Star is mentioned but its own page is not the cited source. A content opportunity.
Present (AI Overviews)Whether Google showed an AI Overview for the keyword at all. 'No' means none was triggered, so there is nothing to win there yet.
MoM changeMonth-over-month change in combined Share of Voice, in percentage points. 'n/a' means no comparable prior-month data.